Though the trend of E-commerce in India was seen taking up a slow start, however, with every passing day, its popularity in this country is reaching all leaps and bounds. The experts are visualizing the fact that the future of online shopping would remain as the basic parameter for the modern day consumers. The growth of e-commerce has suddenly taken a drastic surge, thanks to the confidence of consumers over this new idea of buying and selling. The online marketers with attractive deals and offers are able to lure the attention of consumers in India. These offers are not just restricted to any festive occasion or some other time but is often accessible round the year.
As per reports, the leading stores in India like Flipkart, Jabong, Snapdeal, Myntra, etc, are among the top shopping portals, which have together given an adverse impact over the local retail market seeking the attention of good amounts of customers towards them. This is the reason, why even the local retailers are seen networking with a number of these branded online stores to sell out their products. In fact, the idea of online shopping has reached to its next level wherein even the city based online stores are also surfacing over the web landscape. For instance, www.gandhibagh.com in Nagpur is a classic example of a city based online store, which has networked with the local business community giving the similar deals unlike the branded stores along with a number of value added services.
Secondly, with the advent and popularity of mobile devices like smartphones and tablets, the scope for the e-commerce platform has simply boosted up to the next level. Now, by developing a number of handy apps for shopping, these online stores have given enough reasons to the modern day consumers to earn big over the web landscape. As per Google reports, by the end of 2016, the number of internet users via mobile devices would touch around 100 million users. Every year the percentage of users accessing web through these devices are increasing. In 2012, it was 18 percent, in 2013 it was 26 percent and the last year it went to 32 percent.