For those who do not know Gandhibagh.com, it is an emerging online store in Nagpur, which has its franchise in other three tier cities like Varanasi, Kanpur and Wardha. The store has just embarked over the web landscape since past six months and slowly and steadily surviving in a tough competition of this modern day business. One of the impacts of online shopping was the local business community, which seems to have gone affected in various domains – lifestyle, consumer item, electronic and other similar categories. People now shop more at the branded online stores like Flipkart or Amazon than buying anything from the local market.
This has affected the local business community revenues in a big way. As per one of the surveys carried out by a market research company, the amount of loss in business is around 30 percent, while certain category of products like electronic, fashion, lifestyle and home appliances even went up. The reasons are obvious, the online consumers are able to enjoy a much of benefits, which any brick and mortar store fails to enjoy. This has simply boosted the trend of online shopping. However, with the advent of online stores targeting specific cities like Gandhibagh.com, the tables have turned.Now, the online consumers of Nagpur are returning back to the local business community, which supports and supplies a number of products. In a sense, this online has started empowering the local market, which was affected by the branded online stores. When consumers of Nagpur are buying from Gandhibagh.com, they will get the same product, which the local vendors and dealer have. Similar is the story with the places like Varanasi, Kanpur and Wardha wherein Gandhibagh.com has unveiled its franchises. Thus Gandhibagh.com in a big way will be contributing a lot for the local business community as well wherein it caters to the consumers.